make money on tiktok in 5 ways 2023
Photo by Alexander Shatov on Unsplash

TikTok has quickly become one of the most popular social media platforms, challenging the long-time reigning king of short videos, Instagram. 

With its unique algorithm and endless stream of creative content, TikTok has attracted a wide range of users, including some of the most influential celebrities in the world. And while many of these celebrities and influencers are using the platform simply to showcase their talents or connect with fans, an increasing number are also finding ways to monetize their TikTok activity and make money from the app. 

In this article, we will explore the various ways in which you can join the ranks of these successful TikTok users and start making money from your own videos.

TikTok is a social media app that has taken the world by storm, particularly among the millennial age range of teens to late 40s. The app’s popularity is evidenced by its staggering download numbers, with over 2 billion downloads on the App Store and Google Play Store combined. 

And with over 1 billion of those downloads coming from the Google Play Store alone, it’s clear that TikTok has a massive and engaged audience that businesses and creators can tap into to make money. 

Whether you’re a small business owner, an influencer, or simply someone looking to monetize your creative content, TikTok offers a wealth of opportunities for making money in the digital age.

Making money from TikTok is similar to earning on other social media platforms, but with its own unique set of opportunities. In this article, we will be exploring 5 ways that you can monetize your TikTok activity and start earning from this popular app.

So read on and discover how you can use TikTok to your advantage and start earning today.

1. TikTok Ads

One of the most straightforward ways to make money on TikTok is by utilizing their ads platform. Similar to Facebook and Instagram, TikTok allows businesses and creators to run paid advertisements on the app, reaching a highly engaged audience of users. 

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To get started, you can simply Google “TikTok ads” and sign up for access to their ads platform. If you have experience running paid traffic on other platforms, the process of creating and managing TikTok ads will be fairly self-explanatory. 

By experimenting with different ad formats and targeting options, you can test the waters and see if your market is on TikTok and if you can sell more of your products through the platform.

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2. Donations

TikTok has a built-in monetization feature that allows users to make money from their content through live streaming and donations. This feature works by allowing users to purchase coins within the app. 

These coins can then be sent as donations to creators during their live streams. The creators can then convert these coins into diamonds, which can be converted into cash via PayPal. This feature is similar to other platforms such as Twitch, but TikTok has made it easily accessible for creators from the start. 

Additionally, on the Chinese version of TikTok, known as Douyin, creators have access to an even more advanced feature. They can attach a shopping cart to a product they are selling and conduct live auctions, allowing viewers to purchase the product in real-time. This feature is likely to be rolled out to accounts worldwide in the future. 

Overall, TikTok’s built-in monetization feature provides creators with a new way to make money from their content and engage with their audience in a more interactive way.

3. Selling Accounts

One way to make money on TikTok is by growing your account and then selling it to brands. This is a popular way to make money in the eCommerce or product space. Similar to Instagram, you choose a niche, create entertaining content that goes viral, and attract the ideal customer for your product.

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Some people are growing their TikTok profiles around a certain interest or niche topic and then reaching out to brands in that industry to sell their account. Even if they don’t have anything to sell themselves, they can still sell their account to brands that would benefit from having access to their followers. This can be a great opportunity for product brands as well, as they can sell their products easily through TikTok Live or through the link in the bio once they have the account.

If you love TikTok and have an interest in a specific niche, this can be a great way to make money. You can grow your account around that niche, build a community around it, and then reach out to brands in that industry to sell your account to them. It’s a great way to make money while doing something you love.

4. Influencer

Another way to make money on TikTok is by managing influencer campaigns. You may have seen this before on other social media platforms like Instagram. The idea is the same: you can be the middleman or broker between a TikTok creator, also known as an influencer, and a brand that wants to work with them.

Your job would involve creating agreements, managing both parties, and making sure that everything is completed properly. You can charge a fee for managing these campaigns. 

TikTok is a smart platform, and they have an internal program for influencer partnerships. So if a big brand wants to work with TikTok influencers, they can reach out to TikTok and ask for recommendations. But TikTok takes a percentage of the agreements made through their platform.

This is where you can come in as a service or agency to make the agreement outside of TikTok and help brands save a little bit of money. You can help brands find the right influencers, negotiate deals and agreements, and manage the campaign from start to finish. 

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This can be a great way to make money on TikTok as long as you have a good understanding of the platform and are able to connect with the right people.

5. Service Manager

One way to make money on TikTok is by offering management services to businesses and individuals. This involves helping them grow their TikTok account by creating and posting content, managing their posting schedule, and running TikTok ads.

To start offering management services, you will need to have a good understanding of how TikTok works and what type of content performs well. You should also have a good number of followers and engagement on your own TikTok account. This will give potential clients confidence in your ability to help them grow their account. 

You can start by reaching out to small businesses or individuals in your local area and offering your services. As you gain more clients, you can increase your rates. It’s also a good idea to keep up with TikTok’s ever-changing algorithm and features, as well as the latest trends in the industry, to stay competitive in the market.


In conclusion, TikTok has become a powerful platform for creators to earn money through various methods. From brand partnerships to e-commerce sales, there are multiple ways for creators to monetize their content and build a successful career on the app. 

By understanding the platform and its audience, creators can utilize these 5 ways to make money on TikTok and turn their passion into a profitable business. With the continued growth of the platform, the opportunities for creators to earn money on TikTok will only continue to increase.

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