Chicago Sky sensation Angel Reese is proving she’s not just a star on the court but also a game-changer in the world of breakfast and fashion. The WNBA powerhouse recently flexed her much-anticipated collaboration with Reese’s Puffs cereal, and honestly, we’re all wondering if she’s low-key gunning for the title of “Queen of Crossovers”—both in hoops and branding.
Taking to Instagram (because where else would you flex your wins these days?), Reese reposted a story from her friend and KLT Klothing CEO, KT. In the post, cereal boxes featuring Reese’s larger-than-life photo were flaunted like a rare trading card. KT captioned it with a heartfelt, “Finally found them 🥣✨ My girl @angelreese5 ❤️,” proving that the struggle to find these limited-edition boxes is real. Forget gold medals; these cereal boxes are the new grail.
“Angel X REESE’S PUFFS”: The Breakfast of Champions (and Fashionistas)
This dreamy partnership was cooked up back in September when General Mills decided to level up breakfast with a limited-edition collaboration called “Angel X REESE’S PUFFS.” According to the brand, the initiative celebrates Angel’s flair for both basketball and fashion—because who says you can’t be a baller and a runway darling?
“I’m so excited to partner with such an iconic brand,” Reese gushed in a press release. “This collaboration is such an honor, and I can’t wait for fans to get their hands on the cereal box and see what’s next in this partnership.”
Translation: “Y’all better stock up because these boxes are about to fly off the shelves faster than I dish out assists on the court.”
The Reese’s Revolution Expands: Enter the Duffel Puff Bag
In a plot twist nobody saw coming (except maybe Reese’s PR team), General Mills announced a second-phase collab featuring the Brooklyn-based fashion brand KidSuper. Together, they birthed the “Reese’s Puffs Duffel Puff Bag”—a vegan leather masterpiece that screams, “I eat cereal, but make it fashion.”
This isn’t your average gym bag. The Duffel Puff’s design is a love letter to basketball culture and Reese’s impeccable style. It’s adorned with a hand-drawn mix of basketballs and Reese’s Puffs logos, mimicking the grainy texture of an actual basketball. And let’s not overlook the pièce de résistance: a gold-colored cereal bowl charm. Yes, a charm. Because why settle for plain when you can be extra?
“Anyone who plays basketball knows your duffle bag goes wherever you go,” Reese explained. “I wanted to create something that celebrates fashion and design. Fashion fuels my creativity, and this bag’s design brings both [KidSuper and Reese’s Puffs’] visions to life.”
In other words, this bag is the triple threat we didn’t know we needed: functional, fashionable, and flex-worthy.
Fans Go Full-Court Press
Social media, naturally, has been losing it over this partnership. Some fans are treating these cereal boxes like rare sneakers, while others are plotting how to score one of those Duffel Puff bags without going broke. Reese’s Puffs might just be the first cereal to spark a resale market—next up, cereal box unboxings on TikTok?
It’s not every day that a WNBA star gets the spotlight for blending hoops, haute couture, and high-calorie breakfasts. But Angel Reese has turned this unexpected collab into a buzzer-beater moment, proving once again that she’s redefining what it means to be a modern athlete.
So, whether you’re team cereal, team fashion, or just team Angel Reese, one thing is clear: breakfast just got a whole lot cooler—and maybe a little bougie.
