As the NBA season tips off, DoorDash is bringing its A-game to basketball fandom by renewing its multiyear partnership with the NBA and WNBA. But this isn’t just any sponsorship renewal – DoorDash is back, and it’s got a lineup of fresh deals, nostalgic beats, and enough exclusive fan experiences to make even a courtside ticket feel second-rate.
DoorDash isn’t just the NBA and WNBA’s delivery partner. It’s practically your new personal assistant for game day. For DashPass members (because we all know $0 delivery fees are the real MVP), the company’s rolling out a ton of perks. This includes access to everything from fast-pass lanes at games to meet-and-greets with legends, so you can skip the line and high-five the big names like a VIP.
And because they’re here to remind everyone just how deep basketball’s roots run in pop culture, DoorDash brought in none other than Kurtis Blow to reimagine his iconic ‘80s hit Basketball. With rapper Lola Brooke on the mic, Hit-Boy on the beat, and Sue Bird, Jalen Brunson, and Josh Hart as stars, the new music video is a next-gen ode to hoops. Shot by director Dave Meyers and his daughter Cassidy on the streets of New York, this updated anthem is all about passing the torch from basketball’s legends to its rising stars, with just the right amount of swagger.
“We’ve been scoring with basketball fans since 2020,” says Kofi Amoo-Gottfried, CMO of DoorDash. “We wanted to mark the start of this season with something special, and what better way to celebrate than reviving a classic?” Spoiler: it’s not just a tribute – it’s a certified banger.
DashPass: Unlocking All-Star Perks (And a Killer Discount)
DashPass members, don’t just get to bask in DoorDash’s musical legacy. There’s a brand-new perk: the “They Swish, You Save” promo, where a 50-point game means $5 off your next food order. (Yes, you read that right – any player hitting that magic number means discounts for you.) And if someone’s lighting up the scoreboard, you can snag the promo and feast on discounted takeout from noon until midnight the next day.
NBA and WNBA Experiences, Amplified
For DashPass members craving more than just delivery, NBA and WNBA Experiences are where it’s at. Expect exclusive access to fast pass lanes, VIP lounges, and face time with basketball icons. And if you’re wondering how a game day experience can get better, just imagine slipping into a private hospitality hub while everyone else is still stuck in the concession line.
With this level of access, you might just forget to check the scoreboard.
So as the season gets into full swing, DoorDash and the NBA have made one thing clear: basketball is back, louder, prouder, and better-fed than ever.