WNBA: Phoenix Mercury at Los Angeles Sparks – Source: Imagn
Move over Met Gala, because Los Angeles Sparks’ rookie Rickea Jackson just turned a basketball court into her runway, serving sportswear supremacy with a dash of camouflage flair. Sporting a dress that could make even a chameleon blush, Jackson posed with a basketball hoop as her co-star, showcasing Skechers’ latest “super cute” sneakers—her words, not ours.
The Michigan native didn’t just pull up in style; she hooped up for her first photo shoot with the $9.3 billion sneaker giant. Captioning her social media post with a cheeky “Idk Skechers be cute…,” Jackson reminded us that high-fashion is alive and well—even on hardwood floors.
The Rookie with a Resume
At 23, Jackson is the walking definition of “rookie with receipts.” Drafted as the fourth overall pick in the 2024 WNBA Draft, she wasted no time proving she’s more than just potential. Playing 40 games—starting in 35—she locked in a spot on the Rookie Team of the Year. Averaging 13.4 points, 3.9 rebounds, and 1.5 assists per game, she managed to balance dropping buckets with serving looks.
In case you thought she was taking the off-season off, think again. Rickea is also suiting up for Unrivaled, the new 3×3 basketball league founded by Napheesa Collier and Breanna Stewart. Apparently, rest days are for mere mortals.
Making Skechers Fashionable Since July 2024
Rickea Jackson isn’t just in the game—she’s rewriting the rules. In July, she became the first WNBA athlete to sign a multi-year deal with Skechers, joining the brand’s basketball roster alongside Joel Embiid, Julius Randle, and Terance Mann. (Quick side note: is Skechers quietly assembling an NBA/WNBA All-Star team? Discuss.)
“Being the first WNBA player to join the Skechers roster is an incredible feeling,” said Jackson in an interview with Boardroom. “The brand is a rising star in the sports world.”
Her first project under this historic deal? A photo shoot for the SKX Nexus sneaker—because what better way to flex your rookie-of-the-year glow than with a sneaker launch?
Skechers VP Greg Smith couldn’t help but gush over Jackson’s star power:
“Rickea is not only a rising star in the WNBA with a bright future in the sport, but she also believes in the brand and loves Skechers’ on-and-off-court product.”
Translation: she makes Skechers cool again, and the boardroom knows it.
Basketball, Business, and Bold Moves
While some rookies ease their way into the league, Jackson is clearly here to break ankles and shatter glass ceilings. From dazzling on the court to securing a headline-grabbing shoe deal, she’s proving that you can be a baller and a brand ambassador without missing a beat.
So, what’s next for Rickea? Hopefully more camo dresses, more fire Skechers, and maybe a side hustle teaching NBA players how to up their sneaker game.
