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Disney Star won IPL TV Rights for Rs 23,575 Cr. Viacom 18 won Digital Rights for Rs 20,500 Crore%20(5)

IPL is the richest cricket league in the World. In the next five years, IPL’s blockbuster media rights auction will net a potential INR 48,390.5 crore (US$ 6.2 billion approx.) which will make it the highest in the sports world.
Global media rights were won by Times Internet. Today IPL’s per-game valuation is second next to NFL.
Disney Star is holding the TV rights in the subcontinent for INR 23,575 crore (US$ 3 billion approx.), while Viacom 18 secured the digital rights in the same region and media rights (both TV and digital) across three global regions – Australia + New Zealand, the UK and South Africa – for INR 23,758 crore (US$ 3 billion approx). Media rights for two other global regions – the Middle East (INR 205 crore/US$ 26.27 million approx.) and the USA (INR 258 crore/US$ 33.06 million approx.) – go to Times Internet.

Disney Star won IPL TV Rights for Rs 23,575 Cr. Viacom 18 won Digital Rights for Rs 20,500 Crore%20(3)

Disney Star will pay INR 57.5 crore (US$ 7.36 million approx.) per match, and Viacom 18, who won the subcontinental digital rights for all matches at Rs 50 crore (US$ 6.40 million approx.) a match, and then committed another INR 33.24 crore (US$ 4.26 million approx.) per match for a non-exclusive package of high-profile games (ranging between 18 and 22 matches), will effectively end up paying just over INR 58 crore (US$ 7.43 million approx.) per match. According to the global numbers, the IPL is next in line behind the NFL in pre-match value.

The overall deal for the 2023-27 cycle is 196% higher than the previous IPL rights deal (2018-22) of INR 16,347.5 crore (at the time US$ 2.55 billion approx). The previous cycle was 60 matches per season for five years. For the new five-year cycle it will be varying per season. This is how it will range per season, 74 games each in 2023 and 2024, 84 matches each in 2025 and 2026, and a maximum of 94 matches for the final year of the deal in 2027.

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IPL franchises

The IPL franchises are going to gain a lot more from this boost in the value of media rights.
The rights were sold via an e-auction, which began on Sunday, June 12. Rights were sold across four categories: A (TV rights in the Indian subcontinent), B (digital rights in the subcontinent), C (digital rights in India to a special package of high-profile games – including the playoffs and the final – ranging between 18 and 22 per season) and D (global media rights across five separate regions).

This was the second time the BCCI used an e-auction to sell rights after it was introduced in 2018 for the sale of India’s bilateral cricket rights. In 2018 Star India won the global media rights for Indian cricket in a five-year deal (2018-23) worth INR 6138 crore (at the time US$ 944 million approx.). The average cost per match was about INR 60 crore (at the time US$ 9.2 million approx.), which is nearly half that of the IPL’s per-match value in this cycle.


In addition to the apparent windfall profits for BCCI, this blockbuster transaction will bring a huge cash bonus to IPL franchises, whose central revenue share will rise to nearly $ 500.

Digital rights are in high demand

In this cycle of rights, digital rights have surpassed the price of television and become the biggest driver of the growth in the value of IPL rights. The winning bid for digital rights on the subcontinent alone was 13% higher than Star India’s overall bid for global joint rights [TV and digital] in 2017. The importance and rapid growth of the digital footprint in the Indian market can be measured by the fact that in 2017, the highest bid for digital rights was INR 3,900 million (gross $ 0.61 billion) via Facebook. [Despite the high bid, Star took over Facebook’s digital rights with a joint bid.]

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Highest Bidders

The highest bid for television rights on the subcontinent was 17.3% higher than the base price for the game of INR 490 million (estimated at $ 6.3 million) set by the IPL. The corresponding figure for digital rights in the region recorded a huge jump of 51.5% higher than the base price per game of INR 33 million (estimated at 4.2 million USD). Package C – India’s digital rights to select high-profile games – rose from a base price of INR 16 million (approximately $ 2.05 million) per game to INR 33.24 million ($ 4.26 million, an estimate), an increase of almost 108%.

BCCI Secretary Jay Shah said the trends reflect a shift in digital viewers. “There will be an estimated 560 million digital viewers in 2017 and 665 million in 2021. You expect it to grow even more in the coming years,” PTI said. “There will be 900 million Internet users in India by 2024. Linear broadcasting (TV) will, of course, remain, but there will be a switch to digital broadcasting, so you know the cost.”

Rebecca Campbell

Rebecca Campbell, president of International Content and Operations at Walt Disney Company, told Disney Star that she focuses on television rights instead of digital: “We create disciplined offerings that focus on long-term value. We have chosen not to maintain the digital rights provided. the price necessary to secure this package.

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We will explore other rights in multiplatform cricket, including future rights for the ICC and BCCI, which we currently have until the 2023 and 2024 seasons.

* ESPNcricinfo and Disney Star as part of the Walt Disney Company. IndiaIndian Premier League

Your Questions:

Who is the final winner of ipl 2022?
The Gujarat Titans (GT) were crowned champions of the TATA Indian Premier League (IPL) 2022 after defeating the Rajasthan Royals (RR) by 7 wickets on Sunday at the Narendra Modi Stadium in Ahmedabad.

Who bought IPL rights for 2022?
Star India had edged out Sony Pictures to secure the Indian Premier League’s media rights for the 2017-2022 cycle with a bid of Rs 16,347.50 crore in September 2017. With this deal, the cost of an IPL match had become around Rs 55 crore

Who is the king of IPL?
According to records, Chris Gayle is the king of all batsmen in IPL in terms of centuries as he has hit 6 centuries in IPL. He also holds the record for the highest individual score in the tournament.

Who won 1st IPL?
Rajasthan Royals
The inaugural IPL season was won by Rajasthan Royals. As of March 2022, there have been fifteen seasons of the IPL tournament. The latest season was conducted with Gujarat Titans winning their first title.

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