One of those platforms that many website publishers and bloggers ignore is Pinterest. This frequently results from the erroneous belief that the site is just another social media platform. where individuals post selfies and other similar content.
In my opinion, you can get at least 60% traffic to your site from Pinterest if you follow the methods written in this post.
If you are already a blogger, you might be aware of how tough it is to get traffic to your blog especially organic free traffic. In this article, I will show you the wonders of Pinterest in getting free organic traffic.
Why Pinterest? there are so many other social media platforms for traffic.
Pinterest is a search engine:
Ranking Is Easier:
Pinterest Has High-End Users:
Good Buyers on Pinterest:
7 ways to get heavy organic traffic from Pinterest.
Now we know that we are not dealing with just another platform, let’s master the methods shown in this post and implement them to get traffic to the blogs and make more money.
1. Pinterest Keyword Research Tool.
It’s likely that you are familiar with the term “keyword research” if you have already learned the fundamentals of Google SEO.
In case you haven’t heard, keyword research is the act of looking for common search terms users enter into search engines and strategically incorporating them into your content to have it appear higher on search results.
Thankfully, keyword research for Pinterest is a little less complicated than keyword research for Google. The following three methods will show you how to locate keywords in your niche:
Pinterest Search Bar.
These suggestions are based on the search terms that thousands of Pinterest users have entered.
For instance, when you start typing any word say, “how to” it will immediately start giving you predictions such as:
How to make a banana cake
How to Mirror screen android
How to update a new phone etc.
The second method is using Pinterest as an explorer to see what kinds of content are most trending in your niche.
In the explorer, page click on a topic and it will show you data like featured articles, trending searches, and popular ideas.
Not only will you know what’s trending but also give you an idea of your competitor’s target keywords.
Find keywords by using Pinterest ads, you don’t have to buy any campaign or pay anything but just follow the steps shown in this post.
log in to your Pinterest account
-Go to Ads – Create ad
-Click on New Ad Group on the left column – select a strategy (anything) –
-Tap on Keywords & Interests – Add keywords.
-In the right column, start typing a keyword for the topic and Pinterest will show you related keywords and the monthly search volume.
The keywords that are shown are the most popular keywords.
These keywords will prove very helpful for your campaigns if you are running Pinterest Ads.
Pinterest Keywords Data
Now we know how to find keywords, and create data of these keywords as we are going to use them for the content and to optimize the Pinterest account.
You can use any of these tools to keep the keywords data.
- Google Docs
2. Use keywords in Pin titles and descriptions.
We have gathered popular keyword data of our niche, and now we have to use them in pin titles and descriptions, this will optimize our content for search results and it will be found by users easily.
The main keyword should be added to the Pin Title and descriptions.
Add the main keyword to the alt attributes of the image, and the text on the image. Pinterest also reads text on the images.
Add other related keywords in the Pin Description
Add 2-5 relevant hashtags at the end of your Pin description.
3. Use the same keywords in Board Titles and Descriptions.
Pinterest users search explicitly for Boards to follow, therefore it’s important to use relevant keywords in the titles and descriptions of your Boards.
Board optimization is the same as Pin optimization, which we learned before. The only difference is that you don’t actually need to use hashtags.
4. Match the title of your blog.
Pinterest is becoming more like Google.
Pinterest scans your article in order to determine how closely your blog post connects to the Pin that is linking to it.
The Pinterest engineers call this process “Pin coherence,” which involves making sure that your Pins correspond to the information they are linking to.
A Pin’s web page must match its semantics for Pinterest to approve it. As an illustration, Pinterest might anticipate that if you pin anything with the description “Smartphones under 15000” and add it to a board labeled “Smartphones Gallery,” it will link to a store selling items for Mobile Phones.
5. Pin Curiosity.
Provoke the users to click through your Pins by creating curiosity through pin titles and images.
This method is employed not only for Pins but also for blog post titles and email subject lines.
For example, If you wrote an article titled “upcoming 5g phones” and used an image of an old phone on your Pin, not many people would click through.
An advanced-looking phone image would be better to use. This will attract the users and make them curious to click through.
And, using a title like “upcoming 5g phones under 15000” would create more curiosity.
6. Make eye-catching Pins.
You don’t have to use bright colors and bold images to make it eye catchy as normally people think, because if all are doing that, your Pin wont is eye-catching. It has to stand out in the crowd.
A simple way to make it outstanding is to explore the pins relevant to your niche and the way the bloggers have designed them. Try to make it different from them as unique as possible.
7. Go for Rich Pins.
Rich Pins synchronize your Pins with your website automatically. If you make any changes to your post it will update to the pin automatically.
How many types of rich pins in Pinterest?
Rich pins are of four types:
1. Article Rich Pins:
Article-rich pins show the Title, Meta Description, and Author of the post.
2. Recipe Rich Pins:
These Pins show the title, service size, cook time, ratings, and a list of ingredients.
3. Product Rich Pin:
Product Rich Pins that link to product pages will display the most recent pricing and availability information.
4. App Rich Pins:
These Pins have an install button, which allows people to download your app without leaving Pinterest.
How to set up Rich Pins?
To set up Rich Pins, you must first add some metadata to your website. This can be done manually or with the help of a plugin.
But doing this manually could be a tough task, so I’ll walk you through the processes of using two separate plugins, one of which you may already have installed on your blog.
A. Using Open Graph and Twitter Card Tags to add Metadata.
Log into your WordPress dashboard, install the Open Graph and Twitter Card Tags plugin, and activate it. Don’t need to change any settings at all. As simple as that.
B. Using Yoast SEO to add metadata
Yoast SEO is the one that you might have already installed. It is the most popular plugin.
To use Yoast SEO, here’s what you have to do, log into your WordPress dashboard – SEO – Social – click the “Facebook” tab > enable “Add Open Graph meta data” > Save changes.
After you have enabled Open Graph with the above methods, you should clear your cache if you’re using a caching plugin. Once you’ve cleared your cache, go to Pinterest’s Rich Pin Validator > copy the URL of any of your blog posts > paste it into the “Enter a valid URL” field > click validate.
Top Tips for Pinterest traffic
Let’s have a quick look at the top tips:
Repeating Pins on Pinterest
Do not repeat the same pin to your boards. This will be understood as duplicate content and Pinterest will block your account.
Using a scheduler
Use a scheduling tool this will help you save your time as this automates the pinning process.
Your pins should always be placed on the most essential Board first.
For instance, If you have a Pin regarding Ways to make Curry and a board called Indian foods,” you want to pin it there rather than a board called “Brunch.”
Your bounce rate will go down, your conversions will go up, and your visitors will stay on your website longer if it is faster. Because mobile devices don’t always have the best connection, and the majority of Pinterest traffic comes from mobiles significantly
Supermetrics to measure Pinterest results
Your success on Pinterest depends on how well your Pinterest approach is doing.
In fact, monitoring performance is critical for all aspects of expanding your blog, including email marketing, engagement rate, and guest posting activities.
You won’t be able to see what works and what doesn’t until you keep track of your outcomes.
To put it simply, what you don’t measure won’t get better.
To find out what kind of material performs best, you can quickly and easily pull data from your Pinterest account into Google Sheets, Excel, and Google Data Studio using Supermetrics.
The new Pinterest connectors from Supermetrics make it simple to:
1/. Create reports in Google Sheets, Google Data Studio, and Excel using data from Pinterest that is both paid and organic.
2/. Check out which type of Pins get the most clicks.
3/. Keep track of your follower count’s growth over time.
4/. Make an e-commerce marketing funnel that enables you to connect the Shopify revenue data with the performance indicators from your Pinterest Ads.
5/. Make a paid channel mix report or combine all of your Pinterest Ads data into a single dashboard. Etc.
All done! This advice will undoubtedly help you get started if your goal is to increase blog traffic from Pinterest without having to pay for advertisements.