Do you wish to increase the number of backlinks pointing to your website? Backlinks are essential for enhancing your search engine rankings.
What exactly are Backlinks?
Backlinks are created when another website links to yours. They are also referred to as outbound links and inbound links.
Assume ABC uses your site as an external link in one of its posts. You will receive a backlink from site ABC.
What is the importance of backlinks?
Backlinks are extremely beneficial to SEO (search engine optimization). They are a recognition of your website and its content.
Sites having the most backlinks, according to OptinMonster, tend to rank higher on Google.
Many websites referring back to your site sends a positive signal to search engines, indicating that your information is valuable and link-worthy. In exchange, the search engine will boost your website’s rankings and visibility in search results.
This shows the importance of link building for your website. However, how can you obtain backlinks for your website?
How to Get Backlinks?
Here are 15 quick and easy ways for getting backlinks. Let’s get started…
1. Look for Backlink Opportunities with High-Quality Referral Sources.
You might begin by looking at your website’s main referral sources. These are websites that connect to your material and provide you with a backlink.
You can identify new chances and generate similar material to gain a backlink by learning which types of websites link back to your site and what type of content they appreciate.
You can look at your referral sources in a number of ways. Go to Acquisition » All Traffic » Referrals in Google Universal Analytics. Go to Acquisition > User acquisition in Google Analytics 4.
2. Form Partnerships Through Outbound Links
Unfortunately, Google Analytics does not include an outgoing links report by default. However, with MonsterInsights, you can simply view your top outbound links. Simply install the plugin, then head to Insights » Reports » Publishers and select the Top Outbound Links report.
The report will show you which of your website’s external links receive the most clicks. You can then send an email to these websites to initiate contact. Tell them about your post and how you used their content as a source because you found it valuable.
Mention that you’re searching for a partnership opportunity and may be working on a content collaboration, such as a case study. If they agree to the proposal, you can obtain wonderful new backlinks as well as traffic and a relationship with the source.
3. Get Backlinks Using Google Search Console Reports
Google Search Console can also guide you in locating backlink chances for your website. Google’s free tool provides incredible data that you can use to improve your results.
The Top linking sites report is one of them. These are websites that have previously linked to yours. You can look through the backlinks to see what kind of content they enjoyed and linked to.
Because they have already linked your domain, they will be familiar with your website and may contribute another backlink. All you have to do is discover relevant sites and contact them.
4. Keep an eye on your competitors.
Ever wonder where your competitors obtain their backlinks? What is their organic approach, and what kind of material do they publish? If you want to stay on top of what’s going on in the industry, you need be aware of what others are doing.
You may ethically spy on your competition to identify backlink sources, organic keywords, top-performing content, social media activities, and other information.
Backlinks can be found using SEO tools such as Semrush. It gives a detailed backlink profile for any website you enter. To see your competitor’s backlinks in SEMrush, go to Backlink Analytics from the left panel and enter their domain.
Now click the Check it button. Select Backlinks next, and you’ll get a list of domains from which your competitor obtains links.
You can then use these sources to obtain a backlink for your website. For example, if your competition has a link from a guest post, you can likewise produce content on the guest posting website.
Additionally, if they have a link from a forum, you can set up a profile there and obtain a backlink.
You can employ Google Alerts and other techniques to stay one step ahead of your rivals, such as joining up for their email newsletters. As a result, you are informed right away if they post new content or are mentioned on another website.
5. Find Broken Links to Increase Backlinks
You can look at your competitors’ broken links while you’re at it. Another quick and easy way to get backlinks is through the broken link building strategy.
Links that no longer function or exist on a website are called broken links. And they might be caused on by the destination website having closed or relocated to a new domain, the originating website having removed those links (also known as a 404 error), or having an incorrect URL.
Whatever the cause, this offers you a fantastic chance to obtain a backlink. Finding broken links is as simple as contacting the website to request a replacement and offering your site as an alternative. It’s that easy!
You should first check at your competitors’ websites before searching for more websites in your niche to locate broken links. then look for broken links using programs like Semrush or Ahrefs.
You can filter your competitor’s Backlinks data in Semrush. Check the box for Lost under the many options given under Backlinks. It will then display links that are no longer active.
If you’re using Ahrefs, input the website URL into its Site Explorer and select Broken from the Backlinks menu on the left. The program will display all of your competitor’s broken links.
After you get a list of broken links, contact the owners of these sites and report the broken link.
Be polite and present yourself when writing your proposal. Because you wish to help them, include the specific location of the broken link.
Then, as an alternative to the broken link, mention your website. The webmaster is likely to use your website as a replacement, and you will receive a backlink in exchange.
6. Make Link-Worthy, High-Quality Content.
Creating high-quality content is one of the most basic methods for gaining backlinks. Your objective should be to create content that other bloggers and industry experts can use and link back to your site.
This is a time-consuming strategy, but if done correctly, it is well worth the effort. There are various types of content you can create. You can publish how-to articles, guides, list posts, and quizzes.
For example, if you have a clothing brand, you could write a how-to post about how to start an online store with only $100. You could also write a list post about 50 clothing styles that will reshape society.
But how will you know what content will work?
Semrush or ahref can help you with this. First, look at the top visited pages report to see which pages receive the most traffic, and then create similar content to drive traffic and backlinks.
If you want to see which types of posts perform the best, you can set up personalised attributes to see the most popular post type.
7. Create Skyscraper Content.
You can also create a skyscraper content article to get backlinks. These are detailed guides on existing subjects that are amazingly accurate and can be 10,000+ words long.
The goal of skyscraper content is to create a post that covers all of the topic’s details in depth and outperforms the competition. As a result, you can attract other websites to link to your post, resulting in a large number of backlinks.
You can begin by simply searching Google for a topic in your niche. Then carefully examine the results because these are the pages that received a large number of backlinks and made it to the first page of Google.
Look up the search results, for example, if you’re writing about how to make money online. Then go through the content on each of the links and begin writing your own post that is 10 times better.
When your skyscraper content is complete, the most important part begins: promotion. There are several methods you can use to promote it.
To begin, contact all of the people, influencers, companies, tools, and sources mentioned in your content. Inform them that you found their platform useful and that if they enjoyed the article, they can share it with their audience.
As word spreads about your skyscraper guide, others will begin to pick up your content, and you will begin to receive backlinks.
Finding sites that have already backlinked to current posts and promoting your work as a superior alternative is another way to advertise your post.
You can do this by using SEO tools such as SEMrush or Ahrefs. Simply enter the URL of each of the top ten results into the tool to get a list of websites that linked to the original post.
Then, using the list, contact these companies and introduce them to your skyscraper content. Explain how your blog is superior to theirs and ask them to provide a hyperlink to your post.
8. Using Infographics to Gain Backlinks.
You use infographics in addition to written content to get backlinks for your blog.
Infographics are graphic, picture, and chart-based visual representations of facts and information. They aid in delivering a fast summary of the issue and breaking down difficult topics into simple, easy-to-understand visuals.
You are helping other content creators by creating interesting and useful infographics. They may include your visual creation in their blogs and credit you as the creator of the infographic.
You don’t have to be a designer or pay a professional to produce an infographic. You can make one yourself using several free web tools.
9. Compose Testimonials,
Did you know that you may earn a backlink for your website by writing testimonials on other websites?
Many companies seek testimonials to use as social proof. They’re even featured on their webpage.
Look for websites with a high domain authority (DA). This is because search engines consider links from high-DA sites to be of high quality.
10. Use the Help a Reporter Out feature (HARO),
When it comes to high-quality backlinks, linking from news websites and journalistic blogs are like winning the lottery. This is because these websites have a high domain authority, and being featured in them will increase the trust level of your site.
Help a Reporter Out is the best technique to earn a backlink from a news outlet (HARO). It’s a platform that connects journalists and bloggers with news and stories.
To use HARO, join up as a source on its website and then choose a pricing plan (you can use the free basic plan to get started).
After you join up, you’ll start receiving emails from HARO with requests for quotes, advice, recommendations, stories, and more from various news and media websites.
Respond to the questions that are relevant to your business, and if your response is chosen, you will receive a hyperlink from the news website.
11. Begin Guest Blogging
Guest posting is a tried and confirmed method for gaining backlinks for your website. You can submit a post to several sites that allow guest bloggers.
Many websites provide a contributor account or a write for us section where anyone may write an article and have it published on the site. They even allow you to connect to your website in the author bio section or within the content itself.
You can find guest posting websites by doing a Google search. Write the topic keyword you wish to target and include a guest article or write for us or contributor at the end. The search engine will then filter the results and display sites that allow guest posting.
Next, write a pitch for your topic, as well as a summary of what you’ll discuss in the post. Make sure to explain the advantages and how it will assist their audience.
Guest posting allows you to precisely target the proper demographic and drive traffic to your website.
12. Participate in Interviews,
Participating in interviews, like writing a guest post, can help you gain backlinks. You can get an interview by searching the web for sites that routinely conduct interviews.
HARO is one method for getting an interview. Simply keep an eye out for enquiries that are relevant to your field and request an interview or a quotation.
13. Make Podcast Guest Appearances,
If you can appear as a guest on any of the podcasts, you can obtain a free backlink from the show notes.
Finding podcasts is similar to finding interviews in that you conduct a quick search for relevant podcasts on platforms such as Spotify, iTunes, Google Play, and others.
Then write them an email expressing your interest in appearing as a guest on the podcast. Include your experience, why you’re a good fit for the podcast, and how you can bring value.
You’ll gain a following after you start appearing on many podcasts. You can then use your freshly earned followers to build a podcast on your own website.
14. Participate in Various Forums
Backlinks for your website can be found in discussion forums. You may also become an industry expert and drive attention to your site by participating in other forums.
If you’re not sure which forums to join, conduct a simple Google search. To find suitable forums for your niche, use any of the following variations:
[your niche] + forums
Forums + [your niche]
[your niche] + discussion
On Quora, you can also respond to multiple questions. It’s a question and answer site that covers a wide range of topics. Simply enter a search keyword on Quora, and it will return all questions on that topic.
Looking at your competitors is another method to find forums. As previously explained, you can spy on your competition to find backlinks. Using various SEO tools, you may check which forums they used to obtain backlinks and then imitate the process.
15. Add Your Website on Resource Pages
The final method we recommend is to seek resource pages and list your website on them. The author curates a broad range of useful content and links to various products and services on resource sites.
You can get a backlink by finding resource pages and contacting the author or site owner to get your site added on the list.
Enter your keyword into a search engine, along with terms like helpful resources or resource list, to find a resource page. Contact the webmaster and pitch your website once you’ve identified resource listings.
Personalize your emails and provide links to where you want your website featured. Furthermore, demonstrate how your website or tool adds value to their resource page and assists their readers.
You now learned how to obtain a high-quality backlink for your website. You can improve your search engine rankings by boosting the number of incoming links.